How to Get the Most from Your New Mover Data

New movers present a tremendous opportunity for marketers, but getting in front of this fast-acting group can be a challenge for many brands without the right resources and support. If you aren’t prepared to “make a move” as well, you will miss out on this brief and lucrative window of opportunity.

Did you know?

• $9,400 = average spent on products and services before move
• New mover expenditures exceed $150 billion annually
• New homeowners spend more within the first six months than an average consumer spends in three years
• New movers are 5x more likely to become long-term customers if you reach them first

New movers are much more likely than non-movers to engage with and try new brands and service providers, and trigger marketing is the solution for nurturing these new relationships at opportune moments. But effective campaigns must take a very strategic approach to this group, starting with the right data.

In this paper, we discuss the four key factors of successful new mover campaigns, which will allow you to position your business in a hero role and create long-term loyalty — and returning customers — for years to come.