PODCAST
Marketer's Alchemy - A Podcast by Deluxe
Marketing is an art. Data is a science. Together they create Marketer’s Alchemy, a new Deluxe podcast where marketing leaders and data experts share how they transform data into marketing gold.
Check out the latest episodes below!
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Data aggregation refers to gathering data from multiple, varied sources, resulting in a much larger pool of potential customers — and it might be the most important aspect of a successful trigger marketing campaign.
Talk with the Deluxe team at Forrester CX North America and learn how Deluxe’s trigger marketing can give you the first-mover advantage. Reserve a spot today.
Talk with the Deluxe team at Fintech Nexus USA 2023 and learn how small business lenders can improve their audience targeting and conversions. Reserve a spot today.
In the webinar you'll learn to improve branch performance with metrics in Banker's Dashboard; including branch performance analysis, bank peer groups and reporting packages. Sign up now.
The Banker’s Dashboard was built to help your bank find and deliver key data that you need to make the right decisions. Join our free webinar to learn more.
From navigating digital payment processing to defining your most-searched terms, explore what a disbursement is and how to take your business payments to the next (digital) level.
In this episode, our guest shares a pragmatic approach to transformation brand work, starting with what consumers actually believe today, pressure-testing internal narratives, and blending insight with creative instinct to move the brand forward.
Connected networks help bring payments of all kinds into the digital world, improving data flow, predictability and automation.
Small businesses expect more from their bank than just transactions. New research shows they want partnership, innovation and responsiveness.
Discover why business data is essential for B2B marketers and learn how real-time data, multi-source aggregation and verified insights help drive smarter targeting and higher ROI.
Experts Deluxe and Strategic Treasurer hold an in-depth discussion on how connected payment and lockbox networks are modernizing payables and reducing friction across the B2B landscape.
In this episode, our host talks with Corinne Crockett, CMO at Hiya, about how the brand uses post-purchase surveys, customer DMs and iterative launches to build a data-driven yet deeply human kids' health and wellness brand.