Optimize Trigger Programs, Get to Market First, Fund More Loans

Reach the best customers quickly — and win their business

There’s never time to coast in the world of mortgage customer acquisition, particularly in a market like we’ve seen of late. Surging home prices mean every customer is worth fighting for, and loan marketers can find themselves competing in increments of days — even hours.

When time (and time-to-market) is of the essence, omni-channel trigger marketing programs are the epitome of getting the right message to the right person at the right moment. For years, Deluxe has analyzed results from trigger marketing programs to identify a set of eight best practices that apply to trigger marketing programs launched by any lender for any loan product. By following them, marketers can expect to:

• Reach qualified borrowers more efficiently and effectively
• Reduce the cost per funded loan
• Increase revenue
• Build brand recognition and awareness
• Give competitors a run for their money